3 Wrongs in Fundraising Writing
This isn't an argument to have an emotional breakdown in the copy. But don't leave the usual human feelings out of your copy. Your donor wants to relate to the letter writer, and the right words can help make that happen.
Of course, in fundraising as in life, we have to choose our battles. But read your copy and see if you have included any of these "wrongs." Are you willing to fight to right even one of them and see if writing to the right person, about the right person and from the right person can improve your income?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
