3 Wrongs in Fundraising Writing
Instead of writing to your donor, you may find yourself writing to placate a board member, major donor with strong opinions about your communications, a staff member or a grant funder. Every one of these people knows — or should know — far more about your organization than your typical direct-response donor, so he or she may appreciate more technical details, not want to hear a story or insist on a short letter with a "to the point" ask.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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