3 Wrongs in Fundraising Writing

Nonprofits easily can think that they are the focus of their letters. While it is true donors want to know what you're doing about a problem and why it's the best solution, they also want to know why you need them to partner with you.

If the only time you involve your donors is when you say, "We need your money," donors get the impression that you have it all under control and aren't really all that interested in them as anything more than cash machines.