3 Wrongs in Fundraising Writing
"A letter is a conversation in print," as the saying goes. Conversations are best when they involve two or more people who openly communicate. When the letter signer doesn't want to inject any of his or her personality in the letter, it becomes as exciting as reading an encyclopedia entry. It's good knowledge, but it doesn't necessarily stir me or help me connect.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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