30 Ideas for Fundraising Success in 2011 and Beyond, Part 1

Here are the first 10 ideas shared.

1. Mine your database

• Invest in lapsed donors — they're more valuable than new donors.
• Use models to identify best responders.
• Warm prospects.

2. Bond with your new donor

• Use thank-you packages.
• Mail second-gift packages.
• Go back with similar premium/themes that grabbed those lapsed donors in the first place.

3. Model to optimize acquisition