30 Ideas for Fundraising Success in 2011 and Beyond, Part 1

• Household-level models identify best and worst responders.
• Cuts out 10 percent of the least responsive names.
• Provides a 5 percent to 10 percent lift per campaign.

4. Manage your in-house prospecting
When the direct-response team took control of selecting in-house prospects for acquisition at the American Heart Association, response increased 9 percent.

5. Invest in analytics