30 Ideas for Fundraising Success in 2011 and Beyond, Part 1

• Find affinity to programs or issues.
• Recognize affinity through variable copy.
• Results in as much as 30 percent higher revenue per donor and 26 percent higher giving frequency.

7. Add an outsider's voice
St. Joseph's Indian School tested a mock newspaper article insert in its matching-gift house appeal. The control had a 3.97 percent response rate and $23.71 average gift. The mock newspaper insert resulted in a 5.63 percent response rate and $33.35 average gift — a 40 percent lift and $9.64 higher average gift.