30 Ideas for Fundraising Success in 2011 and Beyond, Part 1

8. Test state versioning

• Reference the number of children treated (or animals saved, or hunger fed, etc.) from the donor's state on the outer envelope and in the copy.
• Use state-specific artwork.
• Resulted in a higher response rate and average gift for ALSAC.

9. 13-month telemarketing

• Reach donors by phone 13 months after their last gifts.
• Subsequent revenue from those who received calls from the American Heart Association increased 35 percent.

10. Go beyond RFM
Examine: