30 Ideas for Fundraising Success in 2011 and Beyond, Part 1
- Giving velocity — last gift amount / average of previous three gift amounts.
- Time velocity — time elapsed between last two gifts / average time elapsed between gifts for the three previous gifts.
- Ratio of giving years to total years — number of years where a gift was made / number of years the donor has been on the file.
- Longest Ripken streak — maximum number of consecutive years where gifts were made.
- First gift amount — simple, but indicative of overall giving.
Check back next week for the next 10 ideas.
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