30 Ideas for Fundraising Success in 2011 and Beyond, Part 3
[Editor's Note: This is part 3 of a three-part series on the session "Getting Back to Growth: 30 Ideas for Success in 2011 & Beyond" held at the 2011 Washington Nonprofit Conference. View part 1 here and part 2 here.]
21. Test, test, test
- Test low-cost, high-impact techniques.
- Test engagement techniques — array testing, back-end premiums as upgrade incentives, etc.
- Test variable messaging: One type of message may resonate more with certain donors than others.
22. Test, test, test
St. Joseph's Indian School ran a test attaching coupons to the bottom of a letter. The house control had a 10.74 response rate and $20,29 average gift. The test resulted in an 11.95 percent response rate and $22.41 average gift. St. Joseph's then tested super-sized coupons for its acquisition mailing. The acquisition control resulted in a 4.71 percent response rate and $17.12 average gift. The test had a 5.01 percent response rate and $19.76 average gift.
Related Content
Comments
