30 Ideas for Fundraising Success, Part 1

“Think of your narrative as a skirt … make it short enough to be interesting and long enough to be decent,” Thompson said. “People read what’s interesting to them no matter the length. Length doesn’t really matter. Content does.”

Thompson said you should appeal to all the senses to make your story as stimulating as possible. The more donors are engaged and engrossed with the narrative, the more likely they are to give and support your organization.