30 Ideas for Fundraising Success, Part 1

Don’t be ‘pillar appeal’ dependent
In 2010, Manes saw old standbys like annual-fund campaigns experience 15 percent to 20 percent drop-offs in gross income while new, project-driven campaigns saw success. That means you may not be able to rely as heavily on those “pillar appeals” as you have in the past. Now is the time to be creative, Manes said.

Step up your recruitment efforts to keep your monthly sustainer program growing
“If you have a monthly giving program — and you should (and probably do) — you should be talking about it all over the place,” Terpstra said.