30 Ideas for Fundraising Success, Part 1

Here are ways he shared to publicize your monthly giving program.

• Test “hybrid” single gift/monthly gift double reply slips in some renewal appeals.
• Test monthly giving stand-alone inserts in some regular appeals and acknowledgments.
• Try mailing two special recruitment/invitation mailings each year to add more donors to your monthly program.
• Embark on telemarketing campaigns for monthly donor recruitment — they tend to work well.
• Build a unique monthly donor appeal.
• Add a monthly donor page on your website if you don’t already have one.

Show 'em you know 'em (and their e-mails)
Ask your supporters to verify their e-mail addresses at least once a year, Thompson said, because people change e-mail addresses more than they move. Thompson shared these facts about online donors:

• A third to a half of e-mail addresses go inactive in the course of a year either due to bad messaging or donors have changed their e-mail addresses.
• Online is the new acquisition channel, but many online-acquired donors move offline to give.
• Donors are migrating within e-mail and across channels.

Check back next week for the remaining ideas.