30 Ideas for Fundraising Success, Part 1

‘When a customer buys a quarter-inch drill, what he really wants is a quarter-inch hole’
That means you should know what your donors want when they’re making gifts, Thompson said. You must understand the donor’s end goal as much as what appeal made her give.

Let them know you love them
Send your five-plus-year donors a cultivation mailing every year, Manes said, and be sure to continually acknowledge their loyalty. Loyal donors want to be recognized for their continued support, and they’re often excellent candidates to bump up to the next level of giving, i.e., major giving, monthly giving, planned giving, etc.