30 Ideas for Fundraising Success, Part 1

“If you think you can’t reach donors quickly through the mail, it’s time to rethink that stance,” he said.

Show donors the ‘before and after’ in your fundraising letters
Donors love to see the impact of their gifts, Terpstra said. So if you can, show them an illustration/photo of a situation/person before you step in versus after you have stepped in with your work. Think Operation Smile with its before and after pictures of the children whose cleft palates it fixes. Donors respond to visuals.