30 Ideas for Fundraising Success, Part 2

The rise of "pre-approved copy" is a huge pet peeve of his as well. Manes said it only encourages Frankenstein copy and turns every appeal into a monotonous, unauthentic piece that is indistinguishable from the last.

Test a high-impact 'budget shortfall' mailing to loyal donors
Practically every organization goes through a period where it isn't in position to meet its fundraising goals. If you are not going to make your revenue goal, don't be shy about telling a select group of your donors about your predicament.