30 Ideas for Fundraising Success, Part 2

Use the most powerful words in the English language in your headlines/subheads when possible
Thompson said the 14 most powerful words in the English language are:

• You
• Discovery
• Results
• Proven
• New
• Safety
• Free
• Early
• Health
• Insider
• Money
• Save
• Guarantee
• Love

Of course, "you" is the one that fundraisers should use most often when communicating with donors.