30 Ideas for Fundraising Success, Part 2

When a donor contacts you for any reason, it's an indicator of the donor's affinity and interest in your organization. Capture his or her contact information and code the donor. Donors who contact you may be major- and planned-giving prospects, can indicate areas that need your attention, and can help add new revenue streams if you capture their data — i.e., birthday cards for donors as acknowledgments that may lead to more gifts.