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Joe Boland
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You want to make sure your copy has actionability and accountability. Know what works to inspire your donors, and don't over-edit the message to the point of losing that emotional appeal.
Start planning now for November and December
Year-end is prime time for fundraisers. As much as 30 percent to 40 percent of your yearly gross revenue (especially online) may come in December. That means it's never too early to start planning.
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Joe Boland
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