30 Ideas for Fundraising Success, Part 3

"If you can find two prospecting messages that work, it makes life easier," Terpstra said.

The bottom line is that two acquisitions controls are better than one.

Read, shop, buy like your supporters do
"Be sure your organization has more windows than mirrors," Thompson said.

That means you should be focusing on what your donors do, how they view things, not on what you do and how you perceive your organization. Live more of donors' lives to understand them, and mimic that behavior, Thompson said. Be there when donors get there — don't trail behind them.