30 Ideas for Fundraising Success, Part 3

It's only $5
Manes said he's been frustrated with the lack of movement in average gifts for a while now. One way to combat that is to test asking for $5 more than the highest previous contribution as the lowest ask amount in your variable dollar string, he said. After all, "it's only $5," which makes it much more likely that a donor will increase her gift than if you ask for $50 more.