30 Ideas for Fundraising Success, Part 3

Audit your data orders
Do you know what the criteria is for every suppression file in your merge, Manes asked. You should.

Hygiene matters
Better address hygiene can significantly improve response rates, Terpstra said. For better hygiene:

• Run your file against the National Change of Address and Proprietary Change of Address files quarterly.
• Conduct a complex duplicate process, which finds and omits one of two or three records you may have for just one donor.
• Update ZIP code tables quarterly.