37 Must-Have Strategies to Better Engage Website Visitors, Part 1

1. Keep your design simple and clean
You don’t want your website to be cluttered and confusing when visitors get there. Keep it simple and clean, with a good balance of copy and imagery. A good example, said Reed, is Defenders of Wildlife’s website.

2. Keep your navigation easy to use
Reed provided the examples of the League of Conservation Voters and DoSomething.org. She said both organizations do a tremendous job of keeping the design very simple and making sure donors know what those organizations want them to do. That — making it clear what you want donors to do — is key, she said.