37 Must-Have Strategies to Better Engage Website Visitors, Part 1

For example, GirlEffect.org uses its entire home page to display a prominent message, with the option to skip to the main site underneath. Currently when you go to GirlEffect.org, up pops in large text: “THE WORLD COULD USE A GOOD KICK IN THE PANTS,” followed by a button to “AGREE” or a button to “DISAGREE.” It’s a great way to get its message across right from the get-go.

4. Make sure your website visitors know where you want them to go
Harkening back to No. 2, Kapin said you have to have a clear and intuitive navigation setup that moves website visitors along to the places you want them to go. She shared the example of Little Angels Needy Children & Orphan Project, which has a "WHAT YOU CAN DO TO HELP!" section right on its homepage.