37 Must-Have Strategies to Better Engage Website Visitors, Part 1

Kapin added that she’s done a lot of testing with donate buttons and found that if you change the color of your donate button to make it stand out, it increases the amount of people who click on it. For instance, during the Obama campaign in 2008, a red donate button really worked well. Since, Kapin said, she has found that just a color contrast that’s different from the rest of the navigation on your site increases clicks on the donate button, for instance using a green donate button on a red background.