37 Must-Have Strategies to Better Engage Website Visitors, Part 1

She suggested using a palette generator to find matching colors if you have to adhere to specific branding guidelines. If there is a strong branding color you have to follow, using palette generators such as kuler.adobe.com or colorschemedesigner.com allows you to put in a color and then generates a palette to use on your site that doesn’t create a lot clashing. It’s all about keeping a cohesive design.

7. Test your links
“There is nothing worse than someone coming to your site, clicking on a link and getting a 404 error page,” Reed said. That’s what makes testing your links so vital. There are several tools available to help automate link checking, such as validator.w3.org/checklink and home.snafu.de/tilman/xenulink.html

8. Use great images to help tell your story
Manix said using images is a given for Defenders of Wildlife because animals lend themselves so well to imagery. Plus, images help grab people’s attention.