37 Must-Have Strategies to Better Engage Website Visitors, Part 2

[Editor's note: This is part 2 of a four-part series on the session "37 Must-Have Strategies to Better Engage Your Website Visitors" at the Bridge Conference. Click here for part 1.]

At the 7th Annual Bridge to Integrated Marketing and Fundraising Conference last week in National Harbor, Md., three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are strategies 9-17 from presenters Sue Anne Reed, account manager, online fundraising at The Engage Group; Allyson Kapin, founding partner of the RAD Campaign; and Rob Manix, director of marketing technology at Defenders of Wildlife.