37 Must-Have Strategies to Better Engage Website Visitors, Part 2

9. Find ways to incorporate video and other multimedia
"Video is becoming more and more important," Reed said. "You have to find ways to use video in compelling ways."

It's now an expectation, not a bonus for website visitors. A good example of prominent video use is the way the United Eco-Action Fund put a video featuring Noam Chomsky right on its homepage.

10. Create an easy-to-find sign-up form
Capturing that e-mail address is important for marketing and fundraising purposes, so visitors need to be able to find your e-mail sign-up form easily. If not, the chances decrease that you'll capture that information.