37 Must-Have Strategies to Better Engage Website Visitors, Part 2

"Find ways to never leave the page to sign up," Manix said. "If people stay on that page during sign-up, then they continue to explore the website, which is what you want."

11. Give visitors a reason to provide additional information
People will sign up and give you their information if you give them reasons for why it's important. For instance, uses sections such as "Get Connected," "Get Active" and "Get Informed," giving visitors something of value in exchange for their contact info.

12. Have the most important information 'above the fold'
At times, this can be tricky because "when redesigning the homepage, there's a battle of homepage real estate because everyone wants their department's most important thing on the homepage," Kapin said. "You have to think about organizing the homepage in a hierarchal structure. What do you want them to know about you, and what do you want them to do? That's most important."