37 Must-Have Strategies to Better Engage Website Visitors, Part 2

You don't want to clutter the website with too much information, she added. Focus on the three to five key goals and priorities you want people to do on the homepage. More than that and the homepage is out of control, making it difficult for visitors to focus on any one thing, Kapin said.

13. Don't make pages too long
Defenders of Wildlife used to have pages that looked more like pages in a novel than pages on a website. So it audited its content and broke down the pages into smaller, more user-friendly ones, down into five or six subpages. What the organization found was that page views declined, but the time people spend on the site increased, which is what Defenders of Wildlife wanted.