37 Must-Have Strategies to Better Engage Website Visitors, Part 2

Ask yourself who your audience is and if your page is appropriate for what you want to accomplish, Manix said.

Kapin added that when she was working on a redesign for an organization, it wanted to cram every piece of information it had on one page. So the two parties kept going and back forth without much progress. Finally, Kapin printed out the wireframes for the entire page the way the organization wanted it to show that it was actually larger than Kapin herself, who is 5 feet 4 inches tall. Sometimes people need to see a real visual of how long their website truly is.