37 Must-Have Strategies to Better Engage Website Visitors, Part 2

14. Include a clear call to action on every page
Reed again used the example of DoSomething.org, which always displays very clear calls to actions on its site, such as "Subscribe to your Newsletter" and "Become a Member."

15. Reduce the use of Flash
"Apple hates Flash," Kapin said. "It's one of the big reasons we don't use Flash anymore — it's not supported on the iPhone or iPad. As more and more people are adopting mobile, which is huge — used more than desktops now — it's really important that the site is mobile-friendly."