37 Must-Have Strategies to Better Engage Website Visitors, Part 3

[Editor's note: This is part 3 of a four-part series on the session "37 Must-Have Strategies to Better Engage Your Website Visitors" at the Bridge Conference. Click here for part 1, and here for part 2.]

At the 7th Annual Bridge to Integrated Marketing and Fundraising Conference last week in National Harbor, Md., three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are strategies 18-26 from presenters Sue Anne Reed, account manager, online fundraising at The Engage Group; Allyson Kapin, founding partner of the RAD Campaign; and Rob Manix, director of marketing technology at Defenders of Wildlife.
18. Find ways to tell stories
Ask yourself: What impact are your activists, volunteers and donors having on your organization? There are tremendous stories in that answer.