37 Must-Have Strategies to Better Engage Website Visitors, Part 3

“This is a great thing to do,” Reed said. “When people sign up, what are the next steps you are giving them to do?”

“We know after someone signs up they are the most motivated donors, so we provide a soft ask to share, donate, etc.,” Manix added.

And Kapin noted, “It’s crushing to me when an organization does not immediately thank its donors besides the standard, automated e-mail. If you truly want to cultivate donors and raise money, you have to come up with a solid plan to thank donors with a welcome series and take them through the ladder of the donor relationship. Take that time to cultivate the donor because you are missing out on opportunities if you don’t.”