37 Must-Have Strategies to Better Engage Website Visitors, Part 3

“You actually have access to the greatest stories, the people who work in your organization, work on the ground, your members, your volunteers and your donors,” Kapin said.

She suggested testing a storytelling campaign online encouraging your constituents to share their stories. She added that you should consider framing your stories in a fairy tale structure, with a hero, villain, story arc, etc.