37 Must-Have Strategies to Better Engage Website Visitors, Part 3

21. Keep SEO in mind, but don’t overdo it
Search engine optimization can really help draw traffic to your website, so it’s smart to employ some of these best practices that Manix and Defenders of Wildlife incorporated in their website redesign:

• Have descriptive titles of all your pages.
• Give your images descriptive names, and use dashes, not underscores.
• Have alt tags for images and links, along with descriptive names.
• Implement an internal linking strategy.

By doing these things and tracking Google Analytics and other metrics, Defenders of Wildlife saw a 26 percent increase in organic search results.