37 Must-Have Strategies to Better Engage Website Visitors, Part 3

“The ability to gain conversions on the thank-you page is huge and largely untapped,” Reed said. “Give people something to do besides going back to the homepage on the thank-you page.”

For example, when you sign up to charity: water’s list, you see some great text, graphics and the option to do two things: share with a friend or return to the homepage.