37 Must-Have Strategies to Better Engage Website Visitors, Part 4

27. Give website visitors ways to connect with you via social media
"In my opinion, simple is better," Reed said. "If you as an organization are focusing on Facebook and Twitter, include those. You don't have to include every button of every social website out there."

Even if you have, say, a Flickr account but don't post content to it regularly, don't include it. Find ways to make your social media match your branding, Reed said, because it "gives people more opportunities to keep in touch with the organization."