37 Must-Have Strategies to Better Engage Website Visitors, Part 4

30. Create custom landing pages for special campaigns
This is a standard best practice, creating a custom landing page for a special campaign. For instance, St. Jude's Partner in Hope campaign.

"If you're having a special gala, fundraiser or doing something unique, create a landing page for that so people know what it is and what you want to them to do," Reed said.