37 Must-Have Strategies to Better Engage Website Visitors, Part 4

31. Remove navigation options to make landing pages easier to navigate
The main purpose of a landing page is to get visitors to either sign up or donate. It's all about getting the visitor to act on that call to action. That's why it makes sense to reduce the number of navigation options, which in turn reduces the amount of content on the landing page, increasing the likelihood of conversions, Reed said.