37 Must-Have Strategies to Better Engage Website Visitors, Part 4

Kapin added that during year-end fundraising campaigns, removing the top navigation bar is critical in closing the deal.

32. Have a clear goal for each landing page and remove any clutter
Going hand in hand with No. 31, make sure there is a clear goal, the call to action, and remove any clutter to increase conversions. Reed provided the example of the Livestrong Foundation, which had a landing page that says "Make a Donation" and then provides amounts.