37 Must-Have Strategies to Better Engage Website Visitors, Part 4

33. Use Google website tools to test your website
What should be tested? According to Manix, among other things, you should look at and test:

• Loading page times
• Link checking
• Inbound traffic
• External links
• AdWords integration
• How people come to your site

34. Know where your visitors are going on the site and optimize navigation
This is where analytics come into play. Track what drives people where, and then optimize your site to get them to the places you want them to go and take the actions you want them to take.