37 Must-Have Strategies to Better Engage Website Visitors, Part 4

35. View search results to explore how people find your site
You want to know where your traffic is coming from so you can understand more about your audience and optimize the tools people use to find you.

36. Test-drive your donation page
Kapin shared this tip from Jocelyn Harmon, VP of sales and marketing at Network for Good: You should give a friend $10 to make a donation on your website and ask him or her to try and break your donation page. If he or she does, chances are someone else visiting your site could encounter the same problem. Also, get your friend's feedback on the user experience.