4 E-mail Fundraising Campaign Best Practices

E-mail can be an invaluable fundraising tool given its low costs and quick turnaround. But just because you send your donors an e-mail doesn’t mean they’re going to respond to it. You still must practice good e-mail etiquette to make your campaign a success.

One organization that found tremendous e-mail response in the past year was amfAR, The Foundation for AIDs Research. Earlier this year, amfAR took home the E-mail Renewal Package of the Year awarded by the Direct Marketing Fundraisers Association for its holiday/year-end renewal e-mail.