4 E-mail Fundraising Campaign Best Practices

The e-mail, which we’ll break down next week in Today in Fundraising, was created with the help of online nonprofit marketing agency SankyNet. Here Paul Habig, executive vice president of SankyNet, shares some best practices for a successful fundraising e-mail campaign.

Timing is everything
Every fundraising direct marketer has been well-schooled in the importance of recency, frequency and monetary metrics. Of particular importance in e-mail is frequency, including timing.