4 E-mail Fundraising Campaign Best Practices

Devise a strategy to hit your donors’ inboxes when the need is visible and/or when donors tend to give. For example, if something newsworthy happens around your organization’s mission, send an e-mail campaign at that time to capitalize on the newsworthiness of your ask. And hit donors a few weeks before the giving season, when they’re primed to give end-of-year donations.

Segment, segment, segment
“Segmentation is really an important facet for e-mail marketing — making sure you’re not over-e-mailing certain segments, paying attention to response, and removing segments who just gave from follow-up e-mails when appropriate,” Habig says.