4 E-mail Fundraising Campaign Best Practices

Too many words and no easy-to-find call to action can spell doom for your e-mail.

“I see a lot of e-mails out there where organizations are a little verbose,” Habig says. “Make sure you’re not overwhelming someone. The eye online does not do the same thing as it does on print, and if you overwhelm a visitor, you’re going to lose them with too much text.”