4 Essential Ingredients in Strategic Planning
It was my first capital campaign from the start. With the help of counsel, we were doing things right. Soon we had the momentum to raise more money than the original goal. But we had no idea what the school’s next priorities would be, and we had passionate donors wanting to make a difference.
So we began a strategic planning process, engaging many constituents to determine our future direction. As a part of this, we were able to discern capital and program priorities to add to the campaign. Armed with this future vision, we increased our success dramatically.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
