You need the right people involved in the process to achieve buy-in and obtain the best insight about what your key constituencies believe about your organization and need. It’s also essential to do research (through interviews, focus groups and surveys) to uncover perceptions and insight that you can balance with facts, such as trends in your industry.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.