4 Ground Rules of Facebook Fundraising
Hint: Fundraising is not the primary goal.
(The following is based on the Derrick Feldmann's session, "4 Ground Rules of Facebook Fundraising — Hint: Fundraising is Not the Primary Goal," which he presented yesterday afternoon at the AFP TechKnow Conference in Orlando, Fla.)
"The Facebook product is a sharing tool. One component of what you're sharing is the content, but the other component is the audience."
— Chris Cox, VP of product, Facebook
- Companies:
- AFP
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